Masina Heart Institute
Project Overview
Client: Masina Heart Institute | Location: Mumbai | Website: www.masinaheartinstitute.com
Scope of Work: Google Ads, Video & Social Media, SEO
Masina Heart Institute, a newly launched cardiac unit aimed to position itself as a top- tier heart care center in South Mumbai. It lacked brand awareness, both online & offline and faced stiff competition from an established, well-known hospital located within a 5- kilometer radius.
Digital Impact: Proven Results from Our Campaigns
Challenges
No Online or Offline Presence:
The unit had no digital footprint - no website, no social media channels, and no Google My Business visibility.
Tough Local Competition:
An already popular hospital in close proximity dominated the local market.
Lack of Patient Trust:
As a new cardiac unit, it lacked credibility and patient trust which is critical in a high-risk specialty like cardiac care.
Urgent Need for Patient Footfall:
The hospital needed to generate consultations and admissions rapidly to build momentum.
Strategy & Implementation
Google Ads for Instant Leads
- Executed highly targeted Google Search campaigns using high-intent keywords such as “heart hospital in Mumbai”, “cardiac surgeon in Mumbai”, “cardiologist in Mumbai” and procedure related keywords with precise location targeting focused on South Mumbai.
- Drove immediate patient inquiries and conversions by capturing users actively searching for cardiac services on Google.
- Achieved instant presence on Google through strategic Google Ads, allowing the new heart unit to compete alongside established hospitals and significantly boost brand visibility.
Search Engine Optimization (SEO)
- On-page optimization of service keywords with a strong local SEO strategy.
- Produced high-quality videos, including an institute profile and complex surgery showcases, to build visitor trust and increase website dwell time—an important SEO ranking factor.
- Implemented digital PR strategies to secure brand mentions on reputable news platforms, boosting the institute’s online authority and enhancing EEAT (Expertise, Experience, Authoritativeness, and Trustworthiness) in the eyes of Google.
- Developed a dedicated case study section on the website to highlight high-end cardiac cases, reinforcing patient trust and showcasing the institute’s clinical expertise.
- Showcased patient testimonials from individuals who underwent complex cardiac surgeries and procedures, enhancing trust and confidence in the institute’s advanced care capabilities.
Social Media & Video Marketing
- Leveraged video-based social media marketing to raise awareness about the institute as a specialized center for high-end cardiac care.
- Positioned the hospital as a dedicated heart facility in the neighborhood, making people aware that expert cardiac care is available nearby.
- Executed event-driven campaigns during World Heart Day to engage the local community and encourage participation in hospital-led activities.
- Used targeted paid advertising to amplify the reach of video content and event promotions across social media platforms.
- Developed the narrative: “South Mumbai’s Advanced Heart Specialist Hospital.”
Results
Lead Generation
Initial patients came through direct digital marketing efforts (Google Search & Ads).
Brand Visibility & Organic Growth
Within 4 months, the website began ranking on Page 1 of Google for primary keywords.
Video Engagement
- Video content on social media significantly boosted engagement, helping to position the institute as a specialized heart hospital within the neighborhood.
- Increased brand recognition and recall among the local audience through consistent, high-quality content.
- Improved brand perception, with audiences associating the hospital with expertise in advanced cardiac care.
Perception Shift
Positioned Masina Heart Institute as a trustworthy, high-end heart hospital in South Mumbai.