Heart & Vascular Superspeciality Hospitals
Project Overview
Client: Heart & Vascular Superspeciality Hospitals | Location: Mumbai | Website: www.hvshospitals.com
Scope of Work: Google Ads & SEO
Heart & Vascular Superspeciality Hospitals, a newly launched brand with centers in Ghatkopar and Dadar, needed a online presence to establish authority & drive local patient acquisition. The goal was to build a high-performing, SEO-optimized platform with integrated conversion tracking and execute a hyper-local Google Ads strategy to generate appointments quickly.
Digital Impact: Proven Results from Our Campaigns
Challenges
Advanced Search Functionality on Website
Patients needed to search for conditions, treatments, doctors, testimonials, and case studies with ease.
High Performance and Dynamic Content
The platform had to load fast and dynamically deliver content based on user queries and location.
Conversion Tracking and Lead Attribution
Key actions like call clicks, form submissions, and WhatsApp interactions needed to be tracked effectively.
Multi-location, Multilingual Requirements
The client required location-specific content for Ghatkopar and Dadar.
Content had to be available in English, Marathi & Gujrati for better regional reach.
Strategy & Implementation
Website Technology Stack
Frontend: Next.js and React
- Ensured fast load times
- Excellent SEO via server-side rendering (SSR)
Backend/Admin: Custom CMS
- Enabled easy internal content management across specialties, locations, and languages
Tracking
- Implemented API integrations with Google Tag Manager and Google Analytics 4
- Tracked phone calls, form submissions, and WhatsApp clicks as conversion events
Google Ads Strategy
Hyper-local Targeting
- Separate campaigns for Ghatkopar and Dadar
- Ad groups built around high-intent keywords
Service & Doctor-Focused Campaigns
- Promoted individual treatments and consultants to capture direct search traffic
Budget Optimization
- Used real-time data from GA4 and GTM to identify top-performing keywords
- Optimized budget allocation
SEO & Generative Search Optimization
Content Optimization
- Created rich, structured content around medical conditions, procedures, and doctor bios
- Ensured schema markup for doctors, procedures, conditions & hospital to improve visibility in rich snippets
Optimizing for Search Generative Experience (SGE)
- Created Q&A-style content to align with conversational, AI-powered search engines
- Integrated structured data for inclusion in AI-generated answers and snippets
On-Page & Technical SEO
- Fast load times using Next.js SSR
- Mobile optimization & Core Web Vitals compliance
- Internal linking across conditions, treatments, and doctors
Results
Instant Lead Generation
Hyper-local Google Ads campaigns began delivering qualified leads from Day 1, driving appointment bookings.
Search Visibility Across Google & AI-powered Results
The website started ranking on Google organic search and AI Overviews results for high-intent keywords related to:
- Medical procedures
- Doctor names and specialties
- Location-based hospital queries
Organic Traffic Growth
Structured and SGE-optimized content led to a consistent rise in organic traffic, boosting brand visibility and patient trust.