Endovascular Clinic
Project Overview
Client: Endovascular Clinic | Location: Mumbai | Website: www.endovascularclinic.in
Scope of Work: Google Ads, SEO, Local Listings, Video Integration
Endovascular Clinic is a specialized medical center offering advanced interventional radiology procedures such as varicose veins treatment and prostate artery embolization. The clinic wanted to build a digital presence that spoke directly to patients—bypassing traditional referral-based channels—and educating them about minimally invasive, image-guided treatments.
Digital Impact: Proven Results from Our Campaigns
Challenges
Low Awareness of Interventional Radiology Among Patients
Interventional radiology was traditionally known as a supporting specialty. Most patients were unaware that procedures like EVLT (Endovenous Laser Treatment) or PAE (Prostate Artery Embolization) could be performed by interventional radiologists.
Need for Direct-to-Patient Marketing
The clinic wanted to generate awareness and inquiries directly from patients searching online, without depending on referrals from other specialists.
No Existing Website or Digital Footprint
There was no digital platform or patient-facing content to explain the procedures, showcase expertise, or convert visitors into leads.
Strategy & Implementation
Website Development
- Designed a fast, mobile-friendly website focused on patient education and lead generation.
- Created dedicated landing pages for high-intent searches.
Google Ads Campaigns
- Launched search ad campaigns for procedure-related keywords.
- Used location targeting to attract patients from Mumbai.
Search Engine Optimization (SEO)
- Identified high-intent, procedure-specific keywords.
- Created SEO-optimized content for:
- Conditions and treatments
- Doctor bio
- Blogs
- Built high-quality backlinks to increase domain authority.
Local SEO & Google Business Optimization
- Claimed and optimized Google Business Profile.
- Added clinic photos, videos, and regular updates to boost local visibility.
- Increased positive Google reviews to boost patient trust and confidence.
Video Integration for Trust & Engagement
- Produced a clinic profile video.
- Added procedure videos explaining how treatments work.
- Embedded videos on landing pages to improve engagement metrics, such as:
- Increased dwell time
- Reduced bounce rate
- Better conversion trust signals
Results
The digital strategy implemented for Endovascular Clinic yielded strong, measurable outcomes. By combining targeted Google Ads, search engine optimization, and patient- focused content, the clinic successfully positioned itself as a direct-to-patient provider of interventional radiology services in Mumbai.
- The clinic received direct enquiries from patients via website forms, click-to-call, and WhatsApp, reducing dependency on referral-based networks.
- Key service-related keywords started ranking in the top search results, increasing visibility for procedure-specific searches.
- The website’s organic impressions and click-through rates increased significantly due to relevant, structured content and strong internal linking.
- The Google Business Profile began appearing in the Top 3 local listings.
- Embedding the clinic profile video and procedure explainer videos boosted dwell time, reduced bounce rate, and led to higher lead conversions.