Hi,
Are you looking for SEO Expert/Consultant in Mumbai?
I am Afzal Khan – SEO Consultant based in Mumbai, obsessed with helping business grow.
Through my journey of 8 years I have seen the evolution of Google(the trophy search engine) and worked on strategies from the old meta tags, directory listings to the new schema code, content marketing, page speed, mobile design, and more.
I consider SEO as a bridge between searcher & search engine.
To build this bridge I work on searchers intent, build trust, increase user engagement, present my clients as an authority in their niche & on many more different aspects.
Working on the right strategy is crucial and will always be important if you want to get the organic traffic from google.
My main focus is to generate quality traffic, improve conversion & help my clients in becoming trusted brands in their industry through digital marketing.
People who believe that Search Engine Optimization is just to press a button and website magically rank at top position in google, please read below some important information to enlighten yourself on SEO(Search Engine Optimization).
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Overview
Search engine is a platform which provides relevant information in the form of webpages, images, videos & documents in response to the phrase or words used by people to search for services or products through it.
Google is the most popular search engine in the world followed by Yahoo & Bing.
We will focus on google as its popularity & usage is much higher than any other search engine.
The results displayed on google’s result page can be categorized in 3 different sections that are paid ads, local listings & organic results for most of the queries.
Do you know that the main source of income for google is paid ads through its search & display networks.
Google tries to ensure that the quality of websites that displays in the results page are of high quality & relevant to the users query.
Topics that we will cover:
- How Search Engine Evaluate Results
- What is SEO(Search Engine Optimization)
- Benefits of SEO
- What to look in SEO Expert/Consultant
How Search Engine Evaluate Results?
Google has thousands & millions of web pages stored in its database. We will see how it evaluate which results to display in its search result pages, it starts much before your search process.
Lets see how.
Crawling & indexing:
Imagine a library with billions of books, growing on a fast pace with no central filing system.
Think google as a system which stores these books in a systematic way, so when someone searches for a particular book by topic it can be found quickly with multiple relevant options.
Google consists of four different components which plays an important role in helping it to do so. They are search interface, crawler, indexer & database.
Google has program which is also called web crawlers or google bot that crawls web pages which are publicly available.
It travels from link to link on different web pages, brings data related to the web pages and stores it into Google’s servers.
After crawling the web pages, google index & stores the information available on it into its search index. Search index is a database which helps google to store & retrieve the information.
Google apply algorithm which are a set of rules & formulas which helps google to rank web pages in their result page.
Attended Asia’s Largest Content Marketing Summit
What is Search Engine Optimization(SEO)?
SEO is a process of helping your website rank higher in google search result page & obtain targeted organic(free) traffic.
Search Engine Optimization is not a trick, it’s a long term sustainable strategy. Using spammy tricks to influence Google’s algorithm will only provide short term result but will also lead to ban on your website.
Google’s aim is to provide with the best results to their users, so if you want to rank higher for a particular keyword you will have to try to be the best result.
Holistic SEO is the answer to it, where you will have to become the best result by focusing on great user experience, technical excellence, awesome content, high website security and relationship building.
Search engine optimization can further be categorized into On-page SEO & Off-page SEO.
On-page seo focus on activities that you do on your website. It can be further classified as Science & Arts.
Science is the technical part like coding, keyword research, tags, speed, security etc. whereas the arts part comprises of increasing user engagement, content development, etc.
People usually associate off page seo to link building but it is much more than that.
It’s the activities & strategies of promotion which you implement outside your website to rank it higher in search engines result page like filling the content gap in your industry, building relationships, earning links etc.
The more people link to your website, mention your business, talk about your business, the more your website will rank higher.
Top 5 Benefits of Search Engine Optimization
- SEO pulls in high quality traffic: Website traffic from search engine is considered as high quality because people who are interested in your services and products are already searching for it on search engines.
- SEO increases leads & sales: As you start getting high quality traffic from search engine & your website is properly optimized for conversion, you can notice a good amount of leads & sales through this channel.
- SEO builds trust & credibility: People trust results that they find on google’s organic section. By ranking higher on google’s search engine results page for your targeted keywords, your business will build trust & credibility among the target audience.
- SEO can help to draw offline Leads: Customers have become researchers, before booking an appointment or calling your business they do research about your business & services online. Therefore SEO has become a major contributor in boosting your offline sales as well.
- SEO gives equal opportunity: Whether it’s a big brand or a start up every business has equal playing field when it comes to search engine optimization. If one implements the right expertise & strategies, than can receive targeted traffic to their website by ranking higher in google.
What to look in SEO Consultant/Expert?
Proven Track Record of SEO Success
A SEO Expert should have case studies of how they have helped businesses to increase their organic traffic by ranking their website in search engine.
Well rounded Knowledge & Perceptive
A SEO Expert should understand the psychology of the target audience; should have knowledge of website design & development, social media, web analytics, content, product, viral marketing, business models & more. Connecting all the marketing aspects will help to make strategies that will be beneficial for long-term results.
What aspect of SEO to focus on
A SEO Expert should focus on all the three aspects of Search Engine Optimization that are Technical, On-page & Off-page Optimization to get maximum success.
SEO Expert Promises Number one ranking on google
If a SEO Expert/Consultant guarantees you number one position in google than consider this as a Red Flag. Only search engines have control over the rankings. SEO Expert can only influence it through SEO best practices.
Do they have conflicting clients with your business.
This question is ignored by most of the business owners & marketing teams. An ethical seo expert won’t work with clients who are having the same business.
As we know that google is the top source of traffic, selecting the right SEO Expert/Consultant will ensure that your business makes the most of this top traffic source.
If you would like to discuss more about SEO, you can ask me a question or want to inquire about hiring me please click here.
